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Privacy policy
October 08, 2025
Introduction
This Privacy Policy (the “Policy”) describes how ADEPTS (together with its affiliates, “we”, “us”, “our”) collects, uses, discloses, retains, and protects personal data in connection with its website, services, and business operations, particularly concerning individuals in the UAE. It should be read together with any applicable Terms of Use.
By accessing or using our website or services—or by giving us your data—you accept this Policy.
1. Information Collection
We collect two broad types of information:
a. Personal Information
This is data that identifies or can reasonably identify you. Examples include:
Name, address, email, phone number
Date of birth (if needed)
Payment / billing information
Business information (company name, registration, designation)
Any other information you voluntarily submit (e.g., feedback, inquiries)
We may collect this when you:
Register or create an account
Fill out forms, contact us, or request services
Participate in surveys or promotions
Interact with us via the website, email, or social media
b. Aggregate / Technical / Usage Information
This is non‑identifiable or anonymised data, such as:
IP address, browser type, device information
Pages visited, clicks, and time spent
Log data, cookies, and tracking data
We use this to analyze trends, improve our services, troubleshoot, etc.
If you fail to provide required personal data, some services or features may not be available to you.
2. Use of Information
We may use the information we collect for purposes such as:
- Verifying identity, managing your account, password recovery
- Delivering, operating, and improving our services
- Processing payments, invoices, and billing
- Communicating with you (updates, support, notifications)
- Marketing, promotional offers, newsletters (with your consent)
- Internal analytics, research, performance measurement
- Detecting fraud, ensuring security, enforcing policies
- Compliance with legal, regulatory, contractual obligations
We won’t use your personal data in ways incompatible with the purpose for which it was collected unless we notify you.
3. Disclosure & Sharing
We may share your personal information:
- With our affiliates, subsidiaries, or related entities
- With service providers, vendors, contractors (hosting, analytics, payment gateways) under confidentiality obligations
- With third parties where needed to fulfil services you request
- With government, regulators, courts, law enforcement when legally required
- In a business merger, sale, reorganizations (with protection of your rights)
- With your consent
We ensure that these third parties provide sufficient protections consistent with this Policy and applicable law (e.g. binding contracts).
4. Cross‑Border Transfers
Because our operations or service providers may be located outside the UAE, your data might be transferred internationally. In such cases:
- Transfers are made only to countries with adequate data protection or via safeguards (e.g. contractual agreements)
- We will inform you where required and ensure necessary protections
5. Cookies & Tracking Technologies
We, and third parties, use cookies and similar technologies on our website to:
- Recognize you and your preferences
- Track site usage and interactions
- Improve site performance
- Provide personalized content or ads
You can disable cookies via browser settings or delete them. But note: disabling cookies may limit or disable some website functions.
We also use analytics tools (e.g. Google Analytics) to collect usage data (e.g. via IP addresses) in compliance with their terms and this Policy.
6. Data Retention & Deletion
- We retain your personal data only as long as necessary for the purposes described, and to satisfy legal, regulatory, audit, or contractual obligations
- After that, we securely delete, anonymize, or destroy it
- You may also request deletion, subject to exceptions (e.g. legal requirements, dispute resolution)
7. Security
- Encryption (e.g. TLS/SSL)
- Access controls and authentication
- Network security, intrusion detection
- Regular security audits
- Staff training and confidentiality obligations
8. Your Rights
Under UAE’s PDPL (and subject to its rules), you have rights such as:
- Access your personal data and how it is used
- Correct or update inaccurate/incomplete data
- Request deletion under certain conditions
- Restrict or suspend certain processing
- Object (e.g. in direct marketing cases)
- Data portability (receive data in interoperable format)
To exercise any of these rights, contact us (see Section 10). We will respond within the timeframe required by applicable law.
9. Third‑Party Links & Services
Our website or services may link to or integrate with third-party websites or services whose privacy practices are different from ours. We are not responsible for those. Before giving your personal data to any third party, you should review their privacy policies.
10. Contact & DPO
If you have questions, complaints, or wish to exercise rights, you can reach:
ADEPTS Data Protection Officer / Privacy Team
Email: [dpo@adepts.com]
Address: [Your UAE/office address]
If you’re not satisfied with our response, you may escalate to the UAE Data Office once active.
11. Changes to This Policy
We reserve the right to change or update this Privacy Policy at any time. If material changes are made, we’ll notify users via website or email. Your continued use after changes means you accept the new policy.
12. Acceptance
By using ADEPTS’s website and services, you accept this Privacy Policy in full.
